"We do everything. We record the
music, we play the instruments, we produce it, we mix it,
promote it, we master it... Not becuase we want to, but out of
necessity. All those different departments all want huge amounts
of money to do those things. Actually it's been pretty good
becuase it gave us a wealth of knowledge because we actually do
With a broad style of music, Young and Moore refer back to the
old Philadelphia sound as they hope to beomce the modern version
of Philadelphia International Records, by keeping their sound
local while also taking notes from the Motown legacy, which
included a roster of artists who worked and collaborated
together and helped the label maintain a family-feel.
With the Neo-Soul movement sweeping through Philadelphia and
with the lides of Jill Scott, Musiq and Bilal, it has caused
record companies to expect a specific type of Philadelphia
artist and as Young desribes it, limited opportunities. "I don't
think any ste of producers should be pigenoholed into just being
like, Neo-soul producers. Then you kinda limit your ability for
your cross appeal."
The Beat Factory's focus is on R&B, through they are also
involved in hip=hop, gospel, and jazz. As Moore says versatility
is the key, "...We don't only do one style of music. You know, a
lot of record companies, they specialize in Neo-Soul. We do all
With hopes of beoming nationally distributed by one of the
larger record companies like Sony, Warner Brothers or J Records,
Young says, "We're looking to actually take it to a whole
another level. We're looking to be distributed by a mjaor record
compnay. We're looking to have a record compnay come into
Philadelphia and make us the record company."
The goal of this team is simple and that is to create and
promote great music in the Philadelphia area and to also have
the opportunity to produce a few of the already pominent artists
in an attempt to keep the Philadelphia sound familiar,
refreshing and progressive.
- written by Sylvia White for Rolling Out urbanstyle weekly
The pulse of the hip hop industry is starting to fade and Preston Jstrong Knox has made it his personal mission to revive the industrys heartbeat. Through his eclectic beats to his hard hitting rap game, Jstrong, rapper and producer, is breaking the stand still state hip hop is in. Jstrong produces tracks that each have their own individual feel and sound which most producers are failing to do. Elliot Ness (Bad Boy Records), Young Gunz (Roc-A-Fella Records), Freeway (Roc-A-Fella Records), Oschino (Roc-A-Fella Records), Pooda Brown (GIFI Records), On the other side of the coin, is Jstrongs rap game. His sound and style has been compared to JayZs flossy type flow. In his young days, he had experience in being with the group DCA, who was featured on No Questions hit single the I Dont Cares (Remix). Performances include venues such as Powerhouse, The Electric Factory, Pegasus night club, and Philadelphias annual Sistas event at the Philadelphia Convention Center.